Using Data to Drive Customer Engagement

May 24, 2018

There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. While trends may change one thing is crucial: keeping customers engaged.

However without good data and analytics, this is impossible. Data is the basis for improved experience and engagement. From better communications to enhanced loyalty and growth, marketers need to understand how to turn data into valuable insight.

How to Reduce Direct Mail Postage Costs

May 11, 2018

In a challenging market smart retailers need to increase efficiency and reduce costs. Marketing must optimise ROI, and ensure that the right cross-channel strategy, data analytics and campaign activity is in place.

With direct mail a key part of many retailers’ strategy, one way to reduce expenditure is to review your mailing costs. Read on for 8 steps to reduce postage costs and optimise your campaign ROI.