What is Omnichannel Marketing?

10 December, 2018

The terms Omnichannel and Multichannel are often used interchangeably, but there is a distinct difference. This guest blog from XMPie outlines the two approaches.   » Read more

7 Ways Personalisation Will Boost Your Marketing

1 November, 2018

When a brand offers a personal experience, the customer is more likely to engage and convert. Personalisation is powerful, and using it correctly will make your campaigns take off.

Yet, more than a third of businesses are not offering any personalisation. Others are struggling to realise it in a scalable way. In this blog, we look at 7 benefits of using personalisation as part of your strategy.

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Why You Need Digital Asset Management

26 July, 2018

We’re strong advocates of marketing portals, they deliver marketing teams time, cost and brand benefits. So what do they do, and why do you need one?

Marketing portals are also referred to as Marketing Management Systems (MMS), Brand Management Systems, or Web2Print – and they deliver marketing teams time, cost and brand benefits.

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Using Data to Drive Customer Engagement

24 May, 2018

There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. While trends may change one thing is crucial: keeping customers engaged.

However without good data and analytics, this is impossible. Data is the basis for improved experience and engagement. From better communications to enhanced loyalty and growth, marketers need to understand how to turn data into valuable insight.

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How to Reduce Direct Mail Postage Costs

11 May, 2018

In a challenging market smart retailers need to increase efficiency and reduce costs. Marketing must optimise ROI, and ensure that the right cross-channel strategy, data analytics and campaign activity is in place.

With direct mail a key part of many retailers’ strategy, one way to reduce expenditure is to review your mailing costs. Read on for 8 steps to reduce postage costs and optimise your campaign ROI.

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