Why do I need a marketing campaign? 

Marketing today is about giving value even before your customer buys into your brand. The foundation of any great marketing campaign is to tap into your customers’ emotions, encourage them to feel empathy and give them the motivation to get involved.

Successful multichannel campaigns capture the imagination of your audience. A well-executed marketing campaign can increase awareness, drive traffic and sales conversions, and elevate your brand above the competition. It generates demand for your product or service and entices customers to think of your brand first.

A first-class marketing campaign needs a detailed, well-thought-out plan that responds to your customer profiles, and aligns with your marketing strategy and business objectives.

We can help you with that.

 

How we can help

Planning an effective, flexible and measurable marketing campaign begins with research. We need to understand your position in your marketplace and secure the opportunities available to your brand. Using a range of sophisticated tools and technology to harness insights, we take the time to interpret your data and the key performance indicators that propel your business.

Setting attainable objectives for your campaign is key. Once you know what you want to achieve, we’ll develop a campaign to achieve those goals. We will work with you to establish definitive measurement criteria to evaluate success and provide accountability.

We will create for you a bespoke campaign, which has a clear, consistent message across multiple channels. Our campaigns include traditional and digital elements, such as direct mail, email and online media.

We comprehensively plan every last detail.

Once the plans are in place, we need to get them into action. We can work alongside your in-house team, or we can do it for you, just as you like. We’re talking relevant and engaging content, distinct design, appropriate distribution and impeccable timing.

 

What are the benefits of our campaigns?

Whatever your marketing goals, we create memorable, measurable campaigns that carry the right message for your brand to the right people and at the right time.

 

If you’ve got an idea for a campaign, we’d love to talk it through.

 

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“Relativity’s knowledge in marketing and data management ensure that we identify and connect with our customers in the most timely, creative and engaging way.”

Katy Ingram, Feather & Black

Relativity Intelligent Marketing
2018-06-27T16:43:11+00:00

Katy Ingram, Feather & Black

“Relativity’s knowledge in marketing and data management ensure that we identify and connect with our customers in the most timely, creative and engaging way.”

“We’re delighted - both in terms of the activity, and the insight it delivered about our customers. The team was really committed to delivering on the objectives.”

Claire Round, English National Opera

Relativity Intelligent Marketing
2018-06-27T16:54:32+00:00

Claire Round, English National Opera

“We’re delighted - both in terms of the activity, and the insight it delivered about our customers. The team was really committed to delivering on the objectives.”

“Nicki was always driving improvements in personalisation and variable data, and helped us to improve our fundraising effectiveness and donor retention.”

Samantha Lane, Gurka Welfare Trust

Relativity Intelligent Marketing
2018-06-27T16:56:49+00:00

Samantha Lane, Gurka Welfare Trust

“Nicki was always driving improvements in personalisation and variable data, and helped us to improve our fundraising effectiveness and donor retention.”

Get in touch We adapt our approach to focus on the results you desire. See how we can help you.