What is data profiling?
We don’t just love data, we love what it can do. Your data can be your most effective marketing resource. Data profiling audits and cleanses your data landscape. It’s used to ratify your data against standard, statistical measures or customised rules.
Data profiling puts your customers at the heart of everything you do. It provides a thorough understanding of your customers, from demographics to behaviour, allowing you to maximise the value of your marketing efforts.
We use analytical algorithms to interpret customer interactions and engagement with your brand.
Why use data profiling?
- Ensure data quality
- Gain valuable insight
- Promote data compliance
- Improve ROI
Data is only an asset if it’s correct and usable. Profiling gives you a lot of information about the quality of your data set and helps you realise and organise it. Data quality is important.
By analysing and profiling your data we can identify key trends and characteristics to help you discover, understand and expose inconsistencies and weaknesses. Through understanding the information contained in your data, we can advise you how to use it or even whether to retain it.
Robust insight can inform and enrich future data collection to ensure compliance and minimise inaccuracies. Data profiling promotes good data governance and can significantly improve return on your data-driven marketing activity.
What are the benefits of Data Profiling and Management?
- Utilise accurate and actionable data
- Create effective data-driven strategies
- Build deeper relationships
- Target campaigns to defined market segments
Our Data Profiling and Management service gives you accurate and actionable data. And having the right information means you can create effective data-driven marketing strategies and campaigns; improve your brand image and positively influence your customer interaction. And what’s more, is revenue-efficient.
You will be able to create and implement compelling marketing campaigns because you will be able to identify exactly what your customers want and when they want it. So, you can build relationships with people who are more likely to engage with your brand and respond positively to your campaigns.
Better still, you will be able to create tailored content for different segments of your database. You will know which marketing channels evoke the best response.
Our Data Profiling and Management service is the fuel that can power your marketing initiatives.
> Got your data sorted? Define your Customer Strategy
> View our full range of Services
> Read the #PoweredByData blog
Katy Ingram, Feather & Black
Claire Round, English National Opera
Samantha Lane, Gurka Welfare Trust