Delivering Personalised Marketing with XMPie
October 28, 2019
We often talk about personalised marketing and how it increases customer engagement and conversions. To achieve this, we use XMPie; you may not have heard of it, but it’s certainly worth knowing what it can do for your campaigns!
Campaign Personalisation
October 9, 2019
Celebrating 10 Years Using the XMPie Platform: Nicki Mackin specialises in marketing personalisation and data-driven campaigns. In this interview, Nicki shares her insights and discusses the opportunities for data-driven omnichannel campaigns.
What is Omnichannel Marketing?
December 10, 2018
The terms Omnichannel and Multichannel are often used interchangeably, but there is a distinct difference. This guest blog from XMPie outlines the two approaches.