November 1, 2018
When a brand offers a personal experience, the customer is more likely to engage and convert. Personalisation is powerful, and using it correctly will make your campaigns take off.
Yet, more than a third of businesses are not offering any personalisation. Others are struggling to realise it in a scalable way. In this blog, we look at 7 benefits of using personalisation as part of your strategy.
July 26, 2018
We’re strong advocates of marketing portals, they deliver marketing teams time, cost and brand benefits. So what do they do, and why do you need one?
Marketing portals are also referred to as Marketing Management Systems (MMS), Brand Management Systems, or Web2Print – and they deliver marketing teams time, cost and brand benefits.
May 11, 2018In a challenging market smart retailers need to increase efficiency and reduce costs. Marketing must optimise ROI, and ensure that the right cross-channel strategy, data analytics and campaign activity is in place.
With direct mail a key part of many retailers’ strategy, one way to reduce expenditure is to review your mailing costs. Read on for 8 steps to reduce postage costs and optimise your campaign ROI.