October 9, 2019Celebrating 10 Years Using the XMPie Platform: Nicki Mackin specialises in marketing personalisation and data-driven campaigns. In this interview, Nicki shares her insights and discusses the opportunities for data-driven omnichannel campaigns.
September 26, 2019A recent report highlights that 95% of marketers believe that ‘Analysing customer data/insight’ is important to future business success. Yet, while businesses have a valuable resource in their own data, it’s often not used to its full potential.
September 12, 2019Direct mail campaigns are particularly effective for businesses such as retailers, charities and membership organisations. And having the ability to confidently segment mailings and ensure data accuracy is a crucial step to optimise campaign ROI.
December 10, 2018The terms Omnichannel and Multichannel are often used interchangeably, but there is a distinct difference. This guest blog from XMPie outlines the two approaches.
November 1, 2018
When a brand offers a personal experience, the customer is more likely to engage and convert. Personalisation is powerful, and using it correctly will make your campaigns take off.
Yet, more than a third of businesses are not offering any personalisation. Others are struggling to realise it in a scalable way. In this blog, we look at 7 benefits of using personalisation as part of your strategy.
July 26, 2018
We’re strong advocates of marketing portals, they deliver marketing teams time, cost and brand benefits. So what do they do, and why do you need one?
Marketing portals are also referred to as Marketing Management Systems (MMS), Brand Management Systems, or Web2Print – and they deliver marketing teams time, cost and brand benefits.
May 24, 2018There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. While trends may change one thing is crucial: keeping customers engaged.
However without good data and analytics, this is impossible. Data is the basis for improved experience and engagement. From better communications to enhanced loyalty and growth, marketers need to understand how to turn data into valuable insight.
May 11, 2018In a challenging market smart retailers need to increase efficiency and reduce costs. Marketing must optimise ROI, and ensure that the right cross-channel strategy, data analytics and campaign activity is in place.
With direct mail a key part of many retailers’ strategy, one way to reduce expenditure is to review your mailing costs. Read on for 8 steps to reduce postage costs and optimise your campaign ROI.