Here to support you

March 19, 2020

We’re here to support your business   Well, these certainly are unprecedented times. At the moment I’m sure we’re all adjusting to how COVID-19 is affecting our families, friends and working life. But we need to keep going. At Relativity, we remain here to support you and your business. We’re old hands at working remotely,… View Article

Delivering Personalised Marketing with XMPie

October 28, 2019

We often talk about personalised marketing and how it increases customer engagement and conversions. To achieve this, we use XMPie; you may not have heard of it, but it’s certainly worth knowing what it can do for your campaigns!

Campaign Personalisation

October 9, 2019

Celebrating 10 Years Using the XMPie Platform: Nicki Mackin specialises in marketing personalisation and data-driven campaigns. In this interview, Nicki shares her insights and discusses the opportunities for data-driven omnichannel campaigns.

Using Customer Insight for Future Business Success

September 26, 2019

A recent report highlights that 95% of marketers believe that ‘Analysing customer data/insight’ is important to future business success. Yet, while businesses have a valuable resource in their own data, it’s often not used to its full potential.

Direct Mail Campaigns

September 12, 2019

Direct mail campaigns are particularly effective for businesses such as retailers, charities and membership organisations. And having the ability to confidently segment mailings and ensure data accuracy is a crucial step to optimise campaign ROI.

What is Omnichannel Marketing?

December 10, 2018

The terms Omnichannel and Multichannel are often used interchangeably, but there is a distinct difference. This guest blog from XMPie outlines the two approaches.

7 Ways Marketing Personalisation Will Boost Results

November 1, 2018

When a brand offers a personal experience, the customer is more likely to engage and convert. Personalisation is powerful, and using it correctly will make your campaigns take off.

Yet, more than a third of businesses are not offering any personalisation. Others are struggling to realise it in a scalable way. In this blog, we look at 7 benefits of using personalisation as part of your strategy.

Why You Need Digital Asset Management

July 26, 2018

We’re strong advocates of marketing portals, they deliver marketing teams time, cost and brand benefits. So what do they do, and why do you need one?

Marketing portals are also referred to as Marketing Management Systems (MMS), Brand Management Systems, or Web2Print – and they deliver marketing teams time, cost and brand benefits.

Using Data to Drive Customer Engagement

May 24, 2018

There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. While trends may change one thing is crucial: keeping customers engaged.

However without good data and analytics, this is impossible. Data is the basis for improved experience and engagement. From better communications to enhanced loyalty and growth, marketers need to understand how to turn data into valuable insight.

How to Reduce Direct Mail Postage Costs

May 11, 2018

In a challenging market smart retailers need to increase efficiency and reduce costs. Marketing must optimise ROI, and ensure that the right cross-channel strategy, data analytics and campaign activity is in place.

With direct mail a key part of many retailers’ strategy, one way to reduce expenditure is to review your mailing costs. Read on for 8 steps to reduce postage costs and optimise your campaign ROI.