October 28, 2019We often talk about personalised marketing and how it increases customer engagement and conversions. To achieve this, we use XMPie; you may not have heard of it, but it’s certainly worth knowing what it can do for your campaigns!
October 9, 2019Celebrating 10 Years Using the XMPie Platform: Nicki Mackin specialises in marketing personalisation and data-driven campaigns. In this interview, Nicki shares her insights and discusses the opportunities for data-driven omnichannel campaigns.
November 1, 2018
When a brand offers a personal experience, the customer is more likely to engage and convert. Personalisation is powerful, and using it correctly will make your campaigns take off.
Yet, more than a third of businesses are not offering any personalisation. Others are struggling to realise it in a scalable way. In this blog, we look at 7 benefits of using personalisation as part of your strategy.