Better understand your customers

Businesses are becoming increasingly data-driven. Yet many don’t have the time or resources to fully profile, understand and utilise customer data.

We can help. Data profiling enables you to better understand your customers, identify your most profitable segments and drive sales.

Do these situations sound familiar? Would you like to:

  • Better understand your data
  • Target your most profitable segments
  • Drive conversions or improve retention

We can help with a range of data profiling services.

Data ProfilingData AuditData CleansingCold List Acquisition

 

Data Profiling Services

Your data can be your most valuable marketing asset. Data profiling enables you to put your customer at the heart of everything you do. Having a thorough understanding of demographics, lifestyle and purchasing behaviour allows you to fully maximise your marketing ROI.

Having the right information means you can implement an effective data-driven strategy;

  • Identify what your customers want and when they want it
  • Build relationships with people who are more likely to engage with your brand
  • Create tailored content for different segments of your database
  • Know which marketing channels evoke the best response

 

Audits

We can help you to get the most from your customer data. Working with your in-house team, we establish what data you have available. As well as customer lists this may include:

  • Newsletter subscribers
  • People who have used customer services
  • Entrants in a prize draw
  • Followers of your brand on social media

Remember that due to GDPR you may not be able to use all of your data. For this reason, an audit is a vital step in understanding the data you have; including what can be used for analysis and what can be used for marketing.

 

Data Cleansing

We’ll optimise your house file, cleansing records to de-dupe and remove gone aways, reducing wastage and ensuring that you only contact valid records.

 

Cold List Acquisition

If you want to contact new customers, we advise on sourcing the right external data. Depending on your objectives, this could be through cold lists, partially addressed or door drop methods.

 

GET IN TOUCH Contact us and see how we can help.

 

 

Read more

> View our full range of Services

> Read the #PoweredByData blog

 

“Relativity’s knowledge in marketing and data management ensure that we identify and connect with our customers in the most timely, creative and engaging way.”

Katy Ingram, Feather & Black

Relativity Intelligent Marketing
2018-06-27T16:43:11+00:00

Katy Ingram, Feather & Black

“Relativity’s knowledge in marketing and data management ensure that we identify and connect with our customers in the most timely, creative and engaging way.”

“We’re delighted - both in terms of the activity, and the insight it delivered about our customers. The team was really committed to delivering on the objectives.”

Claire Round, English National Opera

Relativity Intelligent Marketing
2018-06-27T16:54:32+00:00

Claire Round, English National Opera

“We’re delighted - both in terms of the activity, and the insight it delivered about our customers. The team was really committed to delivering on the objectives.”

“Nicki was always driving improvements in personalisation and variable data, and helped us to improve our fundraising effectiveness and donor retention.”

Samantha Lane, Gurka Welfare Trust

Relativity Intelligent Marketing
2018-06-27T16:56:49+00:00

Samantha Lane, Gurka Welfare Trust

“Nicki was always driving improvements in personalisation and variable data, and helped us to improve our fundraising effectiveness and donor retention.”

Get in touch

For more information about how we can help your brand, drop us a line or give us a call. We’d love to chat!