Empower your brand to stand out
In a world saturated with digital media and shrinking attention spans, direct mail stands out.
It’s also incredibly versatile! From targeting to design and formats, there is a solution to fit your brand, audience and budget.
If you’re using a multichannel strategy, talk to us to optimise your direct mail. Our services include:
- Direct Mail
- Door Drops
- Partially Addressed Mail
We’ll take your campaigns from data to delivery, including full personalisation, print production and campaign analysis.
Unlike our digital lives, where we might check the tablet while watching TV or scroll our phone while at your desk, mail demands attention. You are less likely to be multitasking when opening mail, ensuring that a well-targeted piece of mail makes a strong impression.
What’s more, people keep direct mail; in the retail sector, 1/3 of mail is kept for more than a week (with 9% for almost a month). It acts as a constant reminder to sign up… or miss out.
69% would like the e-commerce website they use regularly to offer a delivery loyalty programme
27% of mail is still ‘live’ within the household after 28 days
2 is the average number of times a piece of addressed mail is revisited
Compare this to digital, where we send and receive 124 emails per day, enabling us to spend an average of just one minute per email.
Of course, digital has its place, and together print and mail achieve maximum impact. Integrated campaigns are effective at amplifying your message, creating engagement and driving sales.
Whatever your objective, talk to us. From data to delivery, we can help to plan your mail campaign, reach your target audience and analyse responses.
Partially Addressed Mail
Partially Addressed Mail is a new service from Royal Mail. A midway between fully addressed mail and a generic door drop, Partially Addressed Mail is addressed to the household instead of an individual.
By addressing mail in this way, it enables customer acquisition without the use of personal data, by targeting households using geo-demographics at postcode level (c.15 households). It features;
- Lower postage costs
- Significantly reduced data costs
- Estimated 30% more reach
It’s estimated that for the same budget, you can communicate with 30% more households in one mailing than with a personalised, cold list mailing.
This is an exciting new service that combines postcode with geo-demographic targeting for optimised results. Talk to us to find out more.
Door drops are a cost-effective way to reach new and existing audiences – without using personal data. They make an impact and offer a targeted way to increase awareness and reach more customers.
Door drops save you needing to source a database, and are highly flexible. You can choose to select data by;
Ideal for launching new locations, creating awareness or testing engagement, we’ll plan your campaign to reach your chosen audience and minimise wastage.
GET IN TOUCH Contact us and see how we can help.
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Katy Ingram, Feather & Black
Claire Round, English National Opera
Samantha Lane, Gurka Welfare Trust