Why do I need a marketing campaign?
Marketing today is about giving value even before your customer buys into your brand. The foundation of any great marketing campaign is to tap into your customers’ emotions, encourage them to feel empathy and give them the motivation to get involved.
Successful multichannel campaigns capture the imagination of your audience.
A well-executed marketing campaign can increase awareness, drive traffic and sales conversions, and elevate your brand above the competition. It generates demand for your product or service and entices customers to think of your brand first.
A first-class multichannel campaign needs a detailed, well-thought-out plan that responds to your customer profiles, and aligns with your marketing strategy and business objectives.
We can help you with that.
How we can help
Planning an effective, flexible and measurable multichannel campaign begins with research. We need to understand your position in your marketplace and secure the opportunities available to your brand. Using a range of sophisticated tools and technology to harness insights, we take the time to interpret your data and the key performance indicators that propel your business.
Setting attainable objectives for your campaign is key. Once you know what you want to achieve, we’ll develop a campaign to achieve those goals. We will work with you to establish definitive measurement criteria to evaluate success and provide accountability.
We will create for you a bespoke campaign, which has a clear, consistent message across multiple channels. Our campaigns include traditional and digital elements, such as direct mail, email and online media.
We comprehensively plan every last detail.
Once the plans are in place, we need to get them into action. We can work alongside your in-house team, or we can do it for you, just as you like. We’re talking relevant and engaging content, distinct design, appropriate distribution and impeccable timing.
What are the benefits of multichannel campaigns?
Whatever your marketing goals, we create memorable, measurable campaigns that carry the right message for your brand to the right people and at the right time.
If you’ve got an idea for a campaign, we’d love to talk it through.
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Katy Ingram, Feather & Black
Claire Round, English National Opera
Samantha Lane, Gurka Welfare Trust