We all know that businesses are increasingly driven by data. Yet it’s a reality that back office systems often haven’t kept pace with requirements.

This results in data silos, with departments struggling to get clear visibility of the data they need. Having many different data streams results in complexity, inefficiency and lack of opportunities.

Systems Integration

Systems integration is a key service for clients. As organisations grow, it becomes more difficult to share and pass data across the business. Technology, skills and resources are also a factor.

We’ll help you to overcome the headache of different data streams and silos. Our technical expertise can bring together all aspects of systems, to improve efficiency and streamline processes. This includes;

  • CRM integration
  • Marketing portals and campaign data
  • E-commerce databases and transactions
  • Digital asset management

 

Bespoke Systems

We also build bespoke systems for you to manage, deliver and assess your marketing, customer relationships and partner support activities. Working to your brief we’ll streamline your processes, enabling you to operate more efficiently and cost-effectively.

 

Benefits of Integration

There are a number of reasons that data silos occur – and why they are bad for business. We can help you to get rid of them!

Synchronising data platforms and processes bring a range of benefits across your business. You’ll have joined up campaigns based on up-to-date data; reporting meaningful metrics. This enables better decision-making and future planning, returning better ROI and facilitating sales growth.

In addition, working with one key technology partner frees your time. Our flexible approach means that we look at things differently; we’re agile and are dedicated to achieving your goals.

 

GET IN TOUCH Contact us and see how we can help.

 

 

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“Relativity’s knowledge in marketing and data management ensure that we identify and connect with our customers in the most timely, creative and engaging way.”

Katy Ingram, Feather & Black

Relativity Intelligent Marketing
2018-06-27T16:43:11+01:00

Katy Ingram, Feather & Black

“Relativity’s knowledge in marketing and data management ensure that we identify and connect with our customers in the most timely, creative and engaging way.”

“We’re delighted - both in terms of the activity, and the insight it delivered about our customers. The team was really committed to delivering on the objectives.”

Claire Round, English National Opera

Relativity Intelligent Marketing
2018-06-27T16:54:32+01:00

Claire Round, English National Opera

“We’re delighted - both in terms of the activity, and the insight it delivered about our customers. The team was really committed to delivering on the objectives.”

“Nicki was always driving improvements in personalisation and variable data, and helped us to improve our fundraising effectiveness and donor retention.”

Samantha Lane, Gurka Welfare Trust

Relativity Intelligent Marketing
2018-06-27T16:56:49+01:00

Samantha Lane, Gurka Welfare Trust

“Nicki was always driving improvements in personalisation and variable data, and helped us to improve our fundraising effectiveness and donor retention.”

Get in touch

For more information about how we can help your brand, drop us a line or give us a call. We’d love to chat!