Delivering Personalised Marketing with XMPie

October 28, 2019

We often talk about personalised marketing and how it increases customer engagement and conversions. To achieve this, we use XMPie; you may not have heard of it, but it’s certainly worth knowing what it can do for your campaigns!

Using Customer Insight for Future Business Success

September 26, 2019

A recent report highlights that 95% of marketers believe that ‘Analysing customer data/insight’ is important to future business success. Yet, while businesses have a valuable resource in their own data, it’s often not used to its full potential.

7 Ways Marketing Personalisation Will Boost Results

November 1, 2018

When a brand offers a personal experience, the customer is more likely to engage and convert. Personalisation is powerful, and using it correctly will make your campaigns take off.

Yet, more than a third of businesses are not offering any personalisation. Others are struggling to realise it in a scalable way. In this blog, we look at 7 benefits of using personalisation as part of your strategy.

Using Data to Drive Customer Engagement

May 24, 2018

There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. While trends may change one thing is crucial: keeping customers engaged.

However without good data and analytics, this is impossible. Data is the basis for improved experience and engagement. From better communications to enhanced loyalty and growth, marketers need to understand how to turn data into valuable insight.