Campaign Personalisation

October 9, 2019

Celebrating 10 Years Using the XMPie Platform: Nicki Mackin specialises in marketing personalisation and data-driven campaigns. In this interview, Nicki shares her insights and discusses the opportunities for data-driven omnichannel campaigns.

Using Customer Insight for Future Business Success

September 26, 2019

A recent report highlights that 95% of marketers believe that ‘Analysing customer data/insight’ is important to future business success. Yet, while businesses have a valuable resource in their own data, it’s often not used to its full potential.

What is Omnichannel Marketing?

December 10, 2018

The terms Omnichannel and Multichannel are often used interchangeably, but there is a distinct difference. This guest blog from XMPie outlines the two approaches.

Using Data to Drive Customer Engagement

May 24, 2018

There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. While trends may change one thing is crucial: keeping customers engaged.

However without good data and analytics, this is impossible. Data is the basis for improved experience and engagement. From better communications to enhanced loyalty and growth, marketers need to understand how to turn data into valuable insight.