September 26, 2019A recent report highlights that 95% of marketers believe that ‘Analysing customer data/insight’ is important to future business success. Yet, while businesses have a valuable resource in their own data, it’s often not used to its full potential.
September 12, 2019Direct mail campaigns are particularly effective for businesses such as retailers, charities and membership organisations. And having the ability to confidently segment mailings and ensure data accuracy is a crucial step to optimise campaign ROI.
May 24, 2018There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. While trends may change one thing is crucial: keeping customers engaged.
However without good data and analytics, this is impossible. Data is the basis for improved experience and engagement. From better communications to enhanced loyalty and growth, marketers need to understand how to turn data into valuable insight.