October 9, 2019Celebrating 10 Years Using the XMPie Platform: Nicki Mackin specialises in marketing personalisation and data-driven campaigns. In this interview, Nicki shares her insights and discusses the opportunities for data-driven omnichannel campaigns.
September 12, 2019Direct mail campaigns are particularly effective for businesses such as retailers, charities and membership organisations. And having the ability to confidently segment mailings and ensure data accuracy is a crucial step to optimise campaign ROI.
December 10, 2018The terms Omnichannel and Multichannel are often used interchangeably, but there is a distinct difference. This guest blog from XMPie outlines the two approaches.