October 28, 2019We often talk about personalised marketing and how it increases customer engagement and conversions. To achieve this, we use XMPie; you may not have heard of it, but it’s certainly worth knowing what it can do for your campaigns!
October 9, 2019Celebrating 10 Years Using the XMPie Platform: Nicki Mackin specialises in marketing personalisation and data-driven campaigns. In this interview, Nicki shares her insights and discusses the opportunities for data-driven omnichannel campaigns.
December 10, 2018The terms Omnichannel and Multichannel are often used interchangeably, but there is a distinct difference. This guest blog from XMPie outlines the two approaches.