Think data. Think competitive advantage.
We’ve worked in many different sectors, with clients large and small, international and national, some very advanced in their approach to data insight, some just learning the ropes.
We always look to add the most value and are flexible in our approach.
Once you have decided to take your data to the next level, we seek a thorough understanding of your business. We get to know your business and marketing objectives. Whether you are seeking to grow sales, conduct customer research or create brand awareness we’ll put together an informed Customer Strategy.
Working with your in-house team, we establish what data you have available. As well as customer lists this may include:
- Newsletter subscribers
- People who have used customer services
- Entrants in a prize draw
- Followers of your brand on social media
There are legal limits about how/when data can be used, so remember that due to data security and GDPR you may not be able to use all the data that you have.
For this reason, an audit is a vital step in understanding the data you have; including what data can be used for analysis and what data can be used for marketing.
We are then able to create a full strategy, helping you to align activity with data profiling and data insight. This includes multichannel campaigns, which we can create and deliver for you via direct mail, email and online media.
With full systems integration, analysis and reporting, we close the loop and provide a full data-driven solution for your business. It’s this flexibility that has made Relativity one of the fastest growing consultancies in the market.
Katy Ingram, Feather & Black
Claire Round, English National Opera
Samantha Lane, Gurka Welfare Trust